Welcome to Choose Your Timeless.
I’m Maxine – founder, curator, and lifelong lover of classic, elegant style.
I created Choose Your Timeless because, quite frankly, I was tired of scrolling through hundreds of fast fashion websites just to find one well-made blouse, the right neckline, or a dress I could actually see myself wearing five years from now.
There wasn’t one place I could go to find truly timeless pieces – the kind that feel good, fit beautifully, and last. So I built it.
Why I Created Lydia
I’m naturally quite introverted, and I found myself wanting a way to share everything I love about timeless fashion… without having to be the face of the brand.
I’m not what you’d call an influencer – I don’t feel comfortable taking constant selfies or documenting my every outfit. I’m the type who hides from every photo, not poses for them! That style of sharing works beautifully for many people, but it’s never really felt like me.
That’s how Lydia Evermore was born 💎
Lydia is our brand character – a core part of our brand strategy – designed to bring personality, warmth, and a consistent voice to everything we share.
She represents the very real values behind Choose Your Timeless: elegance, confidence, and the joy of curating a wardrobe that truly reflects you.
She was created to bring a touch of fun, to make readers smile, and to add a little wit to what can sometimes feel like a serious or overwhelming space.
Lydia is the voice of the brand – a stylish best friend, a modern muse, a woman in her 40s with impeccable taste and a twinkle in her eye. Through her, I share guides, styling advice, and curated collections designed to simplify and elevate your wardrobe – all while keeping things light, personal, and enjoyable.
Because getting dressed should feel joyful.
And discovering your personal style should be something you look forward to – not a chore or another decision to overthink.
Many of Lydia’s stories are actually drawn from my own life – little moments, mishaps, and memories I’ve experienced along the way. I just gave them a more fabulous narrator!
Think Netflix: based on real events… with a few names, handbags, and witty remarks changed for creative flair. 😉
So while Lydia is the one speaking, behind every piece, every post, and every product – it’s me. I’m the one choosing each item, writing every word, and making sure this brand feels like a beautiful, peaceful place for women who want to dress with intention and ease.
The Collections
I wanted to make it easy for women to find timeless pieces without feeling overwhelmed. That’s why I organise everything into thoughtful, purposeful collections:
🖤 The Core Collection
Your seasonless staples. These are the forever pieces that work all year round – elegant blazers, silk blouses, tailored trousers, cashmere knits, and chic accessories that pull everything together.
☀️ Spring/Summer Collection
Light, breathable, warm-weather style. Think linen dresses, sleeveless tops, and feminine, flattering cuts that feel effortless on sunny days.
🍂 Autumn/Winter Collection
Warm textures, timeless tailoring. From wool coats to rollnecks and leather boots, this collection helps you dress elegantly through colder months.
💎 Jewellery & Accessories
The finishing touches that elevate every look – no matter the season. This collection includes timeless handbags, silk scarves, investment watches, statement jewellery and everyday pieces you’ll reach for again and again. They’re the kind of details that make simple outfits feel unforgettable.
Each collection is built to help you shop with clarity – no clutter, no noise, just timeless style in one place.
A Word to the Women Who Put Themselves Last
If you’re a woman who longs to feel elegant and refined every day – I see you.
Maybe you’re a mum who gets everyone else ready first.
Maybe you’re used to grabbing whatever’s practical, and “will do”.
Maybe you used to love clothes, but somewhere between school runs, work calls, and everything else… style stopped feeling like it mattered.
But it still does.
Because this isn’t about looking perfect.
It’s about feeling like yourself again.
You deserve to wear pieces that feel like you – not like who the fashion industry says you should be. Clothes that flatter, feel good, and last longer than one season.
That’s also why I created Choose Your Timeless: to make it easy for women like us to get dressed with ease, with joy, and with quiet confidence – no matter the season or stage of life.
Because when you feel good in what you wear, you show up differently.
You walk taller, smile wider, and remember who you are underneath it all.
And you deserve that. Every single day.
Thank you for being here.
With warmth and elegance,
Maxine
Founder, Choose Your Timeless
A Note on Transparency
Some of the links on Choose Your Timeless are affiliate links, which means I may earn a small commission if you decide to make a purchase – at no extra cost to you. I only ever recommend pieces I genuinely believe in, and every item featured has been carefully selected to align with the timeless, elegant style this brand was created to celebrate.
Your trust means everything, and I’m so grateful to be part of your style journey.